Sugar Coated
Sugar Coated

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- 74/100 based on 888 votes

How did the food industry get us to stop asking the question: is sugar toxic? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world's food supply. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. The sugar industry is once again under siege. They dodged ... (Full plot summary below)

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Full Plot Details

How did the food industry get us to stop asking the question: is sugar toxic? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world's food supply. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. The sugar industry is once again under siege. They dodged the bullet once. Will they do it again?

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Movie Reviews

NOW Toronto - 6/10 by Susan G. ColeHozer includes spectacular footage of food factories and bakeries churning out treats that look so yummy, you become aware of how easily we're seduced. It's a smart, cinematic way of making the point.
User Review - 10/10 by Ken PThis is a very well-produced documentary about how a "harmless" (according to sugar industry research) ingredient has been added to our diets in toxic quantities. It is powerful stuff. The comparison with tobacco co's, their motives and tactics, is frightening. The documentary highlights the fact that it's the same exact playbook. I remember watching the transition in the mid-60's to today. They open and close the movie by showing how our holidays and most sacred events are all bathed in sugar. How did the industry pull off such a coup in the most intimate parts of our lives?! The movie certainly boosted my awareness of and opposition to sugar.
User Review - 8/10 by Vero GCalm and matter of fact, revealing. Important. With some not entirely successful attempts at optimism towards the end.
User Review - 8/10 by Robin vmaybe too Canadian for a general audience? more (increasingly less-)shocking revelations along the line of Fed Up and Salt Sugar Fat. If we want to stay healthy, we have got to be very educated and eat real food that we prepare from real ingredients.
User Review - 6/10 by Dorian GInteresting, but I'm not totally sold on sugar being toxic. I feel like we have known for years that we consume too much sugar, especially Americans who are leading the world in obesity. But I think most smart people try to remove processed sugars (as well as fats and excess salts) from their diets without having seen this film. Still good, cool comparisons to the tobacco industry events of the 70s. Watched on Netflix, first half with Sam, second with Josh, June 5, 2016.

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