Pink Ribbons, Inc.
Pink Ribbons, Inc.

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- 73/100 based on 718 votes

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pin... (Full plot summary below)

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Actors in Pink Ribbons, Inc.:

Samantha King
Barbara Brenner
Barbara Ehrenreich
Nancy Brinker
Susan Love

Full Plot Details

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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Movie Reviews

New York Press - 10/10 by Jennifer MerinAn alarming look at the profitable industry that has grown up around nonprofit fund raising for breast cancer research. Must see!
NYC Movie Guru - 9/10 by Avi OfferAn illuminating, provocative documentary that will leave you enraged, and rightfully so.
Chicago Reader - 8/10 by Asher KleinThe film raises the question of whether branding the disease has taken precedence over preventing it.
Reeling Reviews - 8/10 by Robin Clifford[Lea] Pool examines the industrialization of the cause that made the Komen Foundation a self-fulfilling business and the filmmaker does a fine job in raising my awareness.
Boston Globe - 8/10 by Janice PageAt the very least ... this documentary will make you question the status quo.
Seattle Times - 8/10 by Moira MacDonaldIn the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire.
3AW - 8/10 by Jim SchembriOne of the hallmarks of a great documentary is telling you something you never expected to hear...This Canadian film will, if nothing else, make you think twice every time you see a pink ribbon.
Boston Phoenix - 8/10 by Miles BowePink Ribbons, Inc. is a valuable eye-opener about an important movement that has become distressingly commodified.
Shared Darkness - 8/10 by Brent SimonAn interesting documentary that rather criminally buries its lede, Lea Pool's film never tames her unwieldy collection of thought-provoking opinions into a cohesive entity grander than the sum of its disparate parts.
Village Voice - 8/10 by Mark HolcombAbove all, Pink Ribbons, Inc. is an argument for reintroducing into the public discourse the uncertainty, fear, and complexity that cancer sufferers and their loved ones know all too well.

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