Generation P
Generation P

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- 67/100 based on 4,173 votes

Based on the Viktor Pelevin novel, Generation P deals largely in hallucinations, including a speech from Che Guevara's about how and why television is ruining humanity. However, the alternate reality is translucent enough that we can clearly see Moscow as it was in the 1990s where the story takes place. Babylen Tatarskiy has found his place life at a PR agency. He promotes western brands by adapting them to the 'Russian mindset'. Smart, brilliantly funny and full of visual ef... (Full plot summary below)

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Actors in Generation P:

Mikhail Efremov
Andrey Fomin
Sergey Shnurov
Andrei Panin
Leonid Parfyonov
Vladimir Yepifantsev

Full Plot Details

Based on the Viktor Pelevin novel, Generation P deals largely in hallucinations, including a speech from Che Guevara's about how and why television is ruining humanity. However, the alternate reality is translucent enough that we can clearly see Moscow as it was in the 1990s where the story takes place. Babylen Tatarskiy has found his place life at a PR agency. He promotes western brands by adapting them to the 'Russian mindset'. Smart, brilliantly funny and full of visual effects and revelations, the film tells a crystal clear yet complex story of how former pioneers fall into the service of the goddess Ishtar, and how the Pepsi generation chose Coke.

Review & Comments

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Movie Reviews

New York Times - 8/10 by Jeannette CatsoulisDelivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul.
Los Angeles Times - 7/10 by Sheri LindenThe movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time.
Chicago Reader - 6/10 by Ben SachsViktor Ginzburg keeps this lively by trying out a new effect (commercial parodies, CGI, rapid montage) in nearly every scene. Not all of them work, but the overall energy is hard to resist.
Slant Magazine - 6/10 by Kenji FujishimaThe film is incredibly cynical, but the experience of watching it is occasionally joyful in its sense of freedom.
Moveable Fest - 5/10 by Stephen SaitoNonetheless, "Generation P" deserves to be seen by a wider audience than the one in its home country, a film that will undoubtedly earn its cult status over time by being serious about the cult part.
User Review - 10/10 by Kenneth GGeneration P is one of the masterpieces of this generation. Many critics have fans have missed the central theme of the book and the film - the violently postmodernist critique of a consumerist society. A society where you must "sell" everything. A wonderful celluloid transformation of a really great book, it abounds in magic realism, myths and fantasy to depict a society which can not be analyzed without these tools. The film is an acerbic attack on the advertising community and the hallucinatory effect on the masses and the reference to the mythological characters make it an even more engaging. With its use of magic realism, the film comes very close to the Latin American tradition of literature which makes it an even more illuminating film.
User Review - 10/10 by Brian LGeneration P is the most interesting movie I have seen in a long time. Smart, in your face... It truly gets to the meat of the matter. True beliefs, honor, integrity... no longer... certainly not the fanatically driven religions meant to distract the congretation while they are raped and pillaged... MONEY, GLAMOUR, BEING COOL - BRANDS - Those are the icons of now. The politicians have all been bought by brands with far reaching ideas of social engineering... the fact is that many politicians have indeed been digiotized. These are the themes explored in Generation P - a truly great, refreshing ... strangely ... hopeful movie. See it.
User Review - 8/10 by Olga SMushrooms, cocaine, vodka,advertising,PR, post soviet Russia,fight for power, for domination,pagan references,Che Guevara's spirit.......hectic,fast paced,offers you a different view on the whole TV culture and politics. Somewhat funny,very cynical,makes you think. Not an easy watch but really good.

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