In a Hail Mary move for corporate preservation, the San Francisco based Northwest Broadcasting Corporation launches True TV, a new network which will broadcast the life of an Average Joe or Jane, 24/7 live and thus unedited, the subject chosen signed initially for one month. The project is conceived and led by one of the producers, Cynthia, but her boss, NWBC president Whitaker, will take the credit if it succeeds, and let her sink as the captain of the ship if it fails. The ... (Full plot summary below)
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In a Hail Mary move for corporate preservation, the San Francisco based Northwest Broadcasting Corporation launches True TV, a new network which will broadcast the life of an Average Joe or Jane, 24/7 live and thus unedited, the subject chosen signed initially for one month. The project is conceived and led by one of the producers, Cynthia, but her boss, NWBC president Whitaker, will take the credit if it succeeds, and let her sink as the captain of the ship if it fails. The network is rebranded EdTV when Cynthia believes she's found her subject, Ed Pekurny, a native Texas hayseed, who fits the two main criteria that she is looking for in the person: he is easy on the eyes, and he has what seems to be a potential trainwreck of a life in that he he is thirty-one years old, spends most of his time hanging out at the bar, and has no ambition beyond his longtime dead end job as a clerk in a video store. Ed did not actively campaign for the job - his blowhard of a brother Ray was the one who played to the cameras when Cynthia's team was looking for subjects - but ultimately decided to do it after discussing it with those close to him, namely his immediately family of his mother, stepfather, and two siblings. After a slow start and despite some people associated with Ed hamming it up to the cameras in wanting their fifteen minutes of fame or more, Ed becomes enough of a toast to the TV watching public for the network to become a success. However, having the cameras rolling during certain times may not be the most advantageous for those directly involved, especially as someone from Ed's distant past reenters his life, and an issue with regard to Ray's relationship with his current girlfriend, a UPS delivery person named Shari who if Ed was being honest would admit that he is attracted to himself. Other issues that eventually do emerge is Ed and those around him using the cameras as a convenient excuse for things that happen, and as Whitaker, against Cynthia's wants as the moves being totally self-serving, begins to manipulate Ed to make EdTV more salacious TV viewing.
Leave your thoughts about EDtv.
| Matinee MagazineJason ClarkDiverting but ultimately toothless and innocuous. |
| Hollywood Report CardRoss AnthonyThough thunder lost to "The Truman Show", this screenplay still has real and punchy dialogue. |
| Internet ReviewsSteve RhodesThe best part of the film is the bright and accessible script, [and] with Ron Howard as the director, you can be sure that you'll leave with a satisfied smile on your face. |
| rec.arts.movies.reviewsDavid N. ButterworthA fresh, insightful, and often times hilarious film about the follies of instant celebrity. |
| Chicago TribuneMichael WilmingtonThe screenplay, by Lowell Ganz and Babaloo Mandel, based on a French film, has enough sharp gags and plot twists to sustain it, with an ending that manages to be nice. |
| San Francisco ChronicleMick LaSalleThe results are comical and unexpected -- and just a bit eerie. |
| USA TodaySusan WloszczynaEDtv is precisely the kind of brisk, straightforward, amiable and accessible material that shows Howard’s skills to advantage. |
| NewsweekDavid AnsenRon Howard's version is--no surprise--a funny, audience-friendly entertainment that's ultimately less scathing satire than conventional Hollywood romantic comedy outfitted in trendy new clothes. |
| Entertainment WeeklyOwen GleibermanThe fact that Ed's life has been channeled into entertainment never achieves much tension or comic zest. That's because Howard thinks in cookie-cutter ''situations'' to begin with. |
| The New York TimesElvis MitchellWith down-to-earth comic instincts, it simply invests its story with a loud ring of truth. |
