
Mohit is a marketing whiz kid vying for a step up the career ladder. Mayera is a financial brain with a penchant for shoes. They're a young middle-class corporate couple that's ambitious and likes the good life too. They work hard, they party hard. They're also passionately in love with each other. Their belief: You can live on love and fresh air. Their obstacle: Mayera's willful bureaucratic father V.K Sehgal. The obstinate old man believes that only a rich man can bring May... (Full plot summary below)
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Mohit is a marketing whiz kid vying for a step up the career ladder. Mayera is a financial brain with a penchant for shoes. They're a young middle-class corporate couple that's ambitious and likes the good life too. They work hard, they party hard. They're also passionately in love with each other. Their belief: You can live on love and fresh air. Their obstacle: Mayera's willful bureaucratic father V.K Sehgal. The obstinate old man believes that only a rich man can bring Mayera happiness and a mid-level executive like Mohit simply isn't good enough! Exactly how fragile are relationships in these times where consumer lifestyles dictate their very nature and intensity? Who gets the last laugh when recession strikes and the lack of money tests love... credit-card-junkies private-sector Mohit-Mayera; or safe-playing sarkari, V.K. Sehgal?
Leave your thoughts about Bewakoofiyaan.
| RogerEbert.comDanny BowesThe star turn, and the only major element in Bewakoofiyaan that transcends the by-the-numbers assembly line rom-com, is Rishi Kapoor. |
| ReutersShilpa JamkhandikarWhat could have been an interesting film about the times we live in, turns out to be an insipid romance that neither engages nor entertains. The actors seem unable to rise above their stunted roles and the situations aren't funny enough. |
| The New York TimesAndy WebsterThis tale of a yuppie couple (played by Ayushmann Khurrana and Sonam Kapoor) flirts with intriguing notions of recessionary struggle, though strained, contrived humor bogs it down. |
| User ReviewZahid CDay: Monday Date: 26 May 2014 Time: 10.00 pm With: Maa On: HDTV |
| User ReviewSaoirse MSongs weren't that great but I loved their chemistry and thought the writing was very cute and romantic without being overly cheesy. Also it was a very modern Bollywood story which I haven't really seen. |
| User ReviewSabena AMohit (ayushmann) is a genius in marketing and he has a great love life happening with Mayera (sonam) who is a financial professional. They work hard and enjoy also the same. However, trouble comes in the form of Mayeraâ??s father Sehgal (rishi) who strongly believes that a rich man can keep his daughter happy. To add to the woes, Mohit loses his job due to recession. What happens after that forms the rest. The director has come up with a routine storyline and while the presentation was rich, the narrative was the strength. The dialogues were witty and intelligent. The script was average but the screenplay made it lot better. The background score was melodious but songs were not impressive. Cinematography was efficient. Editing was crisp. Costumes were well designed to suit the trends and fashion while the art department was appealing. Ayushmann gave a confident performance and he was excellent at few places. Sonam Kapoor has improved more in performance and did well. Rishi Kapoor was fabulous as usual. Gurpal Singh was usual while Pratap was neat. Others didnâ??t get much scope. The theme of girlâ??s father playing the villain in a love story is age old but what matters is the way the whole thing has been woven and adding it with entertainment. In this film, the first half goes on the lighter note with elements of comedy, some romance and dance. The interval bang was interesting and the second half was filled with some energy. Of course, the ending could have been filled with some twists. Still, the film has enough for the audience to enjoy within the two hours. Overall the film is a simple,sweet, slice of film that is cliched, but people who enjoy romcoms will lap at this film. 3.25/5* |
| User ReviewAakash Ga time killer at most.....rishi kapoor was superb but felt sonam's role lacked a few punches and ayushman was his normal self but nothing great yet....funny inbetween in parts with some lil bit of romance here and there but it had more of drama because of sehgal's strong screenplay, so felt as if sonam and ayushman simply lacked something somewhere being the lead artists as compared to rishi kapoor's supporting role who looked at par with the leads in presence and memories :p :D |
| User ReviewHassan Rwas average, sonam kapoor sucks big time. Only saw it because of Ayushman. Rishi Kapoor was excellent as always. Felt that it fell off the track in the middle along the way. Could had been much better. |
| User ReviewRajanSatish PRishi Kapoor's characterization overtook, most of the apparent flaws that the movie could be thought to have.. Most of the tone of the movie was natural, with some amount of Bollywood unnaturalness thrown in for good fun.. Sonam has gained strength on screen, and the power packed performance is around the corner.. |
| User ReviewThegodfathersonThrough all this, Mayera is as fashionable as Sonam Kapoor is in real life, wearing Zara, Mango and Steve Madden shoes in way that's easy on the eye and adds nothing to either plot or character. Since Mayera's fashion-consciousness is a prominent point in the film, here's a parallel to sum up the film. Bewakoofiyaan is like the strapless bra -- a good idea in theory but in practice, pointless and uncomfortable. Ladies in particular, go watch Queen instead. |