The story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014: when beloved CEO Arthur T. Demoulas is deposed by his cousin, majority shareholder Arthur S. Demoulas, Market Basket's 25,000 employees and millions of supportive customers successfully enforce a boycott of the 71-store regional chain, leading to a leveraged buyout of the company, the reinstatement of "Artie T.", and a victory for democracy.... (Full plot summary below)
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The story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014: when beloved CEO Arthur T. Demoulas is deposed by his cousin, majority shareholder Arthur S. Demoulas, Market Basket's 25,000 employees and millions of supportive customers successfully enforce a boycott of the 71-store regional chain, leading to a leveraged buyout of the company, the reinstatement of "Artie T.", and a victory for democracy.
Leave your thoughts about We the People: The Market Basket Effect.
| Under the RadarCharles SteinbergAt a time when widening income disparity and the shrinking of the middle class is such a weighted issue in America ... this is a story that actually gives one hope. |
| The Young FolksNathanael HoodWe the People works best when it relegates itself to telling an unusual story about an unusual businessman. |
| Portland Press-HeraldMary F. PolsThis material is too good to completely bungle in a documentary, although We the People includes some ill-advised moments. |
| Village VoiceRobyn BahrIn his rousing — if at times syrupy — documentary, director Tommy Reid captures this stranger-than-fiction feel-good tale and bottles it in rosy glass. |
| Hollywood ReporterFrank ScheckThe film is more effective as an emotional appeal for better corporate behavior than a stringent analysis of the complicated scenario. |
| The Patriot LedgerAl Alexander"We the People" pounds you into submission with its inarticulate observations contributed by a succession of talking heads, most of whom had nothing to do with the messy, months-long fight for control of the popular New England grocery chain. |
| Boston GlobeTy BurrThe filmmakers have made this for the purposes of near-term celebration rather than long-term understanding, and they’re probably judging their audience well. |
| The New York TimesHelen T. VerongosThe tale, ripped from the headlines, is stirring, even if the repeated rally scenes and aerial views of the region grow stale. |
| Los Angeles TimesNoel MurrayThere are good lessons to be learned from the Market Basket saga. "We the People" doesn't trust the audience to figure them out for themselves. |
| User ReviewRichard SGreat Documentary on very unique situation for an American company |
