The Hucksters
The Hucksters

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- 67/100 based on 1,865 votes

Victor Norman is just out of the service and looking for a job in advertising. By playing hard to get, he figures that he can get a good job and a large salary. The first thing he has to do is get a war widow to endorse Beautee Soap - a client of the Kimberly Agency. He meets with Kay Dorrance and gets the endorsement and Mr. Evans, the head of Beautee Soap is temporarily happy. Victor's job is now to work with Mr. Evans, a man who is a strict and demanding client. Everything... (Full plot summary below)

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Actors in The Hucksters:

Clark Gable
Deborah Kerr
Sydney Greenstreet
Adolphe Menjou
Ava Gardner
Keenan Wynn

Full Plot Details

Victor Norman is just out of the service and looking for a job in advertising. By playing hard to get, he figures that he can get a good job and a large salary. The first thing he has to do is get a war widow to endorse Beautee Soap - a client of the Kimberly Agency. He meets with Kay Dorrance and gets the endorsement and Mr. Evans, the head of Beautee Soap is temporarily happy. Victor's job is now to work with Mr. Evans, a man who is a strict and demanding client. Everything should be rosy, but Victor, a bachelor, finds himself more attracted to Kay, a widow, than young single Jean Ogilvie.

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Movie Reviews

Ozus' World Movie Reviews - 8/10 by Dennis SchwartzEven though the film turns out as a passable farce it doesn't have the same sting as the book.
EmanuelLevy.Com - 8/10 by Emanuel LevyThis topical chronice of Madison Avenue was one of Gable's most popular films after WWII; it features Deborah Kerr in her first American movie
User Review - 8/10 by Phil PThe Hucksters (1947) Victor Norman (Clark Gable) is a veteran, home from the war and anxious to get back to his work in the advertising game. One ad man, Mr. Kimberly (Adolphe Menjou) is interested in giving him a job but has Vic prove himself by getting a prominent war widow, Kay Dorrance (Deborah Kerr) to endorse a brand of beauty soap. The owner of the Soap company Evan Evans, (Sydney Greenstreet) is a difficult, ball buster of a client and has his own ideas how he wants to sell his soap. Evan wants to produce a radio comedy show, hosted by a second rate vaudevillian, Buddy Hare (Keenan Wynn) and Vic needs to do all of the work that this entails. Vic is sent off to Hollywood to do Evan's bidding. Will Vic sell his soul to the Ad game, or can he still be his own man? This is really a surprisingly good romantic comedy. Clark Gable's scenes with Eva Gardner are sizzling as are the ones with American new-comer, Deborah Kerr. This is well worth a look.
User Review - 8/10 by Greg WClark Gable plays something of a post-war Don Draper in this film about Madison Avenue, but what's most fun is watching Ava Gardner in a support ing film steal the film from Deborah Kerr, in what was supposed to be her big American film debut. The other big highlight of the film are the scenes between Gable standing up to overbearing and blustery client Sydney Greenstreet.
User Review - 8/10 by Nandi CInteresting picture about Clark Cable who goes into advertising and ends up falling for the woman who is the object of his ad campaigns. Unlikely pairing but hey, worse things have happened in moviedom.
User Review - 8/10 by Chris .An interesting representation of the advertising phenomenon. I would call it satire, except regrettably its not. I would recommend this movie to anyone who is interested in the post-war obsession with conspicuous consumption. It kind of reminds me of "It Should Happen to You" ... but in a distantly related way.
User Review - 6/10 by Gemma BRather good...not one of the best of Clark Gable's films and Ava Gardener only features in this film, but amusing definately!
User Review - 6/10 by Private Unot as good as some of Clark's others but still worthwhile...sappy ending meh
User Review - 6/10 by Roy PBeauty Soap---Beauty Soap-----Commercial overkill before Television.
User Review - 6/10 by jay nGreat cast, Ava is breath taking. One of Gable's better post war films.

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