
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have con... (Full plot summary below)
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An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
Leave your thoughts about The Coca-Cola Kid.
| VarietyVariety StaffYhe mix of earthy symbolism, offbeat eroticism, the picaresque and the rough-and-tumble social, rather unpolitical satire now seems poured from a bottle that has been left uncapped overnight. |
| New York TimesJanet MaslinThe film's cutting edge is never very keen. |
| Los Angeles TimesSheila BensonA dippy, joyous meander of a movie, more than a little messy but abundantly rewarding. |
| Chicago Sun-TimesRoger EbertThe movie has so many other delights, though, that it's fun anyway. Maybe it wasn't exactly intended to be a love story. |
| Chicago TribuneAlan G. ArtnerIt ambles along gracefully, picking up points for subtle detail; but its conventions belong to light comedy, and they overwhelm most of the complexities the director has devised. |
| Miami HeraldLaurie HornThe Coca-Cola Kid is of more interest for these oddball peripheral touches than for its awkward attempts at satire. |
| Washington PostRita KempleyAs usual there are some incidental pleasures (among them a 'roo with its arm in a sling, and Scacchi continuing in her mission to spontaneously combust the male population of the planet). Against these, however, is a plot that goes AWOL in the interests of true love, and Roberts, as the kid from Coke, who is well on his way to becoming the world's worst actor. |
| Chicago ReaderDave KehrMakavejev's ripping political/scatological wit isn't much in evidence, and the long middle section—involving Roberts's efforts to close down independent bottler Bill Kerr—is soggy and too familiar, but the film lives in a hundred different eccentric details and niceties of execution. |
| User ReviewJohn hTwo Words - Greta Scacchi. She was so lush and beautiful and naked. Worth watching just for her. |
| User ReviewAidan SSatire, scenery, surrealism - and very sexy to boot. Great performances from Roberts and Scacchi. And my favourite movie quote: "The world will never be truly free until Coca-Cola is available everywhere." Unforgettably brilliant. |