Branded
Branded

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- 46/100 based on 9,247 votes

The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange vision... (Full plot summary below)

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Full Plot Details

The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market economy.

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Movie Reviews

Blu-ray.com - 8/10 by Brian OrndorfIts ambition is decimated by its absurdly slapdash assembly and fogged messages on the zombification of consumerism.
One Guy's Opinion - 8/10 by Frank SwietekThe worst of the worst, but serious connoisseurs of le bad cinema shouldn't pass it up.
New York Times - 6/10 by Andy WebsterThis fantastical fable takes aim at marketing itself with an intriguing if tendentious narrative.
Movie Chambers - 6/10 by Paul ChambersBranded" is a confusing sci-fi thriller that takes itself much too seriously.
DCist - 6/10 by Pat PaduaThe movie takes such surreal turns that it's awfulness become a cinematic train wreck from which you can't avert your eyes.
ScreenAnarchy - 4/10 by Scott WeinbergIt's not every day you see an ostensible satire that's never funny on purpose but is frequently hilarious by accident.
Variety - 4/10 by Ronnie ScheibThis messy amalgam of mysticism, romance, satire, social criticism and cartoonish f/x seems destined for discount DVD bins.
Common Sense Media - 4/10 by Jeffrey M. AndersonSatire usually implies at least a little bit of humor, and Branded is mostly humorless -- if it was ever actually trying to be funny, then it fails. If a satire should be pointed, then this movie is more on the dull side.
Village Voice - 3/10 by Michael AtkinsonBranded has ideas, but unfortunately, the ideas are reeking batshit nuts, especially once the cheaply animated "brand" monsters, which might not actually exist, start flying around like Ghostbusters mistakes biting one another. You've been warned.
Los Angeles Times - 3/10 by Robert AbeleTo borrow a hamburger chain's refrain, not lovin' it.

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