Be Kind Rewind
Be Kind Rewind

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- 64/100 based on 92,764 votes

In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" ... (Full plot summary below)

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Full Plot Details

In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" to rent to a woman whom Fletcher will be phoning to check on them. Soon, with help, their homemade versions of films develop a cult following. Will this new business save the store and the building? What about Fats?

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Movie Reviews

Window to the Movies - 10/10 by Jeffrey ChenAn ode to finding one's creative side and the joys of being able to share one's creations with others.
Spin - 10/10 by Troy PattersonGondry connects the guys' toil and glee with a kind of old-time neighborhood hominess that's dying away and a jazzed creative joy that never will.
TIME Magazine - 10/10 by Richard Corlissin a larger sense Be Kind Rewind declares that the riches of cinema history touch each of us personally. Films become so deep a part of us that we own them that our memories of them, whether faithful or fanciful, become their meanings. As a movie critic and, even before and above that, a movie lover, how can I disagree with that?
Stop Smiling - 10/10 by Michael Joshua RowinBe Kind Rewind, while erring just this side of too adorable for its own good - it's nothing if not enjoyable for once again showcasing Gondry's ingenious guerilla filmmaking tactics - is still a bit of a setback.
Mountain Xpress (Asheville, NC) - 10/10 by Ken HankeGondry has merely used the plot to celebrate community, friendship, love, creativity, making something out of nothing and the power of myth to sometimes be greater than truth.
Hollywood Reporter - 9/10 by Kirk HoneycuttIt's an exuberant, fanciful fable set amid the scruffy outskirts of American society, where people's need for escapism coincides with their desire to participate in its creation.
New Yorker - 9/10 by Anthony LaneA comedy without one foot on the ground is no more than a flight of fancy, as directionless as a balloon; the master clowns of silent cinema knew that, and so does Mr. Fletcher, the gravid elder statesman of this film. As he says to Mike and Jerry, “I appreciate your creativity, but let’s be realistic for a second.” Be kind. Erase.
Chicago Reader - 9/10 by Jonathan RosenbaumThis anachronistic tale goes beyond Capracorn to evoke Depression-era fare like "One Hundred Men and a Girl" in which the charm is overtaken by mush. One wants to protect this, but it's hard not to gag on the cuteness.
WaffleMovies.com - 9/10 by Willie WaffleTackles the hackneyed with the tender hand and heart of writer/director Michel Gondry.
About.com - 9/10 by Marcy DermanskyMichel Gondry has taken a stunning leap forward with Be Kind Rewind. It's his most successful film.

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